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Video

Video dominates our time, and provides marketers a powerful tool for achieving their goals. People retain more information from a video (as much as 95%) than they do from text, making videos an excellent vehicle for marketing. Videos also provide a way share stories that touch people's hearts. While an excellent videographer is essential, strong writing and storyboarding lays the foundation for success. 

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Video: Celebrating the Philanthropy of the Goodman Brothers

At its annual dinner, Madison Community Foundation shared this video celebrating the philanthropy of Bob and Irwin Goodman. It set the scene for an announcement from the Goodman Foundation at the event of a $5 million gift. 

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Video: Boys & Girls Clubs of Dane County's McKenzie Regional Workforce Center 

One way to to celebrate philanthropy is to honor the nonprofits working in our community. The Boys and Girls Clubs of Dane County received a grant toward the Center, and has one of MCF's largest endowments. 

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Video: Preparing Pantries for Winter -- Middleton Outreach Ministries

During the Covid pandemic, the need for support from food pantries rose dramatically. This video shares an example of how a grant from MCF helped pantries prepare to safely distribute food throughout the winter.

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Want to see more or to discuss a project? >>

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