Becki Fiegel
strategic
communicator,
writer
Collateral and Papers
Collateral -- fact sheets, comparison charts, brochures -- and white papers can provide your audience with the information they need to understand your expertise and help them make a decision. Presenting the information clearly and concisely ensures your readers will understand what you're saying and won't have to work hard to get the point.
White Paper
Alts Transparency: Finding the Right Balance
This paper was the second piece in a global campaign for Northern Trust that resulted in more than 770,000 impressions in the first two months. It highlights that even complex information for sophisticated audiences doesn't have to be boring or overly complicated.
Fact Sheet: Charitable Gift Annuity: A Gift That Benefits You and Makes a Difference
Fact sheets explain charitable giving topics succinctly, which helps the donor engagement team at Madison Community Foundation share available options to people who are planning their legacy giving. It also provides information to people searching the Foundation's website
Campaign Element
5 Stressful Investing Behaviors to Avoid
As part of an award-winning campaign produced for FlexShares ETF Funds, this short paper provides a bite-sized nugget of information from the research that was the campaign's foundation. Also included in the campaign were a full white paper, animated slide decks, and webinars.