Becki Fiegel
strategic
communicator,
writer
Social and E-mail
People today, whether they are digital natives or older generations, get information and make decisions online. Social media helps you reach new audiences and deepen connections with existing followers. E-mail has supplanted direct mail in many industries as the preferred marketing and contact tool.
Post-Sales Re-Engagement
E-Mail Sequence: Thryv
Thryv, a provider of small business software solutions, sent this e-mail sequence to people who had a demo or a free trial a least three months earlier, but did not make a purchase. Each message sent the reader to bottom of the funnel content since they were already somewhat familiar with the product features.
Social Media: Posting on LinkedIn to Amplify New
At its 2024 annual dinner, Madison Community Foundation announced the launch of a much-needed nonprofit center for Greater Madison thanks to a $5 million gift from the Goodman Foundation. These posts helped amplify that news from MCF's social media channels and email announcements.
eNews: Keeping supporters up-to-date on your work
A successful eNews strategy balances useful and timely information with appropriate frequency so the messages don't annoy. Fine tuning these, MCF was able to increase open rates by 40% and more than double traffic to the website thought the newsletter. Adding a pdf version for download benefitted older readers.